Road death and injury remains an enormous issue.
Safer Roads is run by not-for-profit company Road Safety Analysis which was initially set up to run the MAST project. With the Thames Valley Safer Roads Partnership ceasing operations in March 2011, progressive local authorities were looking to continue the award winning work that had been carried out by the talented and committed team at TVSRP. As a result the Safer Roads scheme was set up by Road Safety Analysis to continue this vital road safety work.
Safer Roads works in partnership with six local authority partners in order to progressively reduce the casualties occurring in their area.
United through a common identity with localised branding, Safer Roads deliver high quality, award winning schemes and road safety initiatives while maintaining the benefits of economies of scale to all our partners.
Through Safer Roads, dedicated road safety funding is being used to target roadside enforcement and to educate drivers and riders about the dangers and risks involved with a variety of road traffic offences; whilst also raising other road safety issues to groups who are at the greatest risk.
Safer Roads activities focus on campaigns that target motoring related risks, freeing local teams to concentrate on other educational initiatives; particularly in schools. Safer Roads provides a forum for road safety professionals to discuss local, regional and national issues, sharing insight and best practice.