Category archives: News


Advice for the Rural Motorist

Vehicle Maintenance; visibility and traction are very important of rural roads and these are things that you should attend to before you even start your journey.

Ensuring that your headlights are clean and clear will give you the best forward view especially as the nights are drawing in and clocks are about to change. Windscreen wipers should be checked as well to ensure that they are not split and keep the majority of the windscreen clear for the driver to maintain optimal view. Also ensure that you have a good mix of washer fluid that will really help to shift the heavy spray that is picked up off rural roads.

Tyre performance is all the more critical on rural roads which are more susceptible to patchy frost and mud from agricultural vehicles. Check that you have at least 2mm of tread depth on all tyres and consider winter tyres as most compounds perform less well when the temperature drops below 7 degrees.

Speed Choice; as well as the potential for slippery road surfaces due to mud or frost there are other important reasons to keep your speeds down on rural roads.
You are likely to encounter sharper bends on rural roads where the speed you carry into the corner will affect your ability to maintain control throughout. If you ensure that you brake going into the corner you can gently accelerate through which gives you the best control over the vehicle.

Rural roads are often used by agricultural traffic that may be travelling at much slower speeds than you. This differential in speed can be an extra risk factor, expect the Unexpected; continually ask yourself what might I come across around the next bend? It might be a rambler, a cyclist, a horse rider, a deer or badger, or even an escaped animal from the local farm. Have you allowed for it and are you prepared for it? If you don’t expect these possibilities you will not be prepared to take action when needed.

More Driving

Over 40% of Berkshire road casualties are injured on rural roads.

The UK Government is re-launching a campaign today in a bid to reduce the massive impact of road traffic crashes occurring on rural roads across Britain. Now, Safer Roads can reveal that the proportion of these casualties in Berkshire is falling.

Safer Roads, Berkshire has looked at both casualties on roads in the county and also anyone from Berkshire who has been injured in a road traffic crash anywhere in the country.

Nationally, the Department for Transport are reporting that 3 people are losing their lives on rural roads each day. In Berkshire last year the total number of deaths on rural roads was 8 and the number is 17% lower than it was in 2012.

The other factor that the Department for Transport are drawing attention to is the proportion of rural road crashes that occur whilst on a bend. In Berkshire there were 117 casualties in vehicles that were on a bend in a rural road at the time of the crash.

Safer Roads Director, Dan Campsall, speaking about the figures said, “Whilst the news locally is positive, there are still around 1,000 county residents who are injured each year on rural roads; that’s nearly 20 every week. The combination of bends, variance in traffic speeds, potential for vulnerable road users and changing surface conditions make these some of the hardest roads to navigate. It is vitally important that drivers pay extra attention and slow down on these roads which don’t benefit from the safety features you might find on a motorway.”

Road Safety Minister, Andrew Jones, said: “Every injury and death on our roads is a tragedy and that is why the new THINK! country road campaign is so important. We want the public to anticipate potential hazards on the road when driving in the countryside, to watch their speed and take care when approaching a bend.”


Drivestart Event (August 2015)


Workshops include:
Advice on buying a second hand car, Post-accident first aid, Cause and effect of traffic accidents, Advice on legal requirements, Hazards facing new drivers, and a taster driving lesson.

Thursday 27th August: 9:15am – 4pm (Ages 15 – 17)
Woodley Airfield Youth Centre, Hurricane Way, RG5 4UX

Silent Night _poster

Drink-drivers risk permanently silent nights

Silent Night _poster

The darker side of Christmas is being featured in a campaign warning of the dangers of drinking and driving.

In support of this year’s annual drink-drive crackdown Slough Borough Council’s road safety team is using the famous carol ‘Silent Night’ to warn motorists they could silence themselves or an innocent road user forever by choosing to get behind the wheel after an alcoholic drink.

Adverts showing a gravestone under the caption ‘Silent Night’ will begin appearing on social media sites from Monday 8 December.

Posters (attached below) will also be put up in pubs, bars and public buildings across the borough.

The campaign ties in with the Thames Valley Police and Hampshire Police joint crackdown, which began on Monday 1 December and finishes in January.

It involves police targeting motorists they suspect are under the influence of drink and drugs, both on the way home from nights out and the morning after.

6,158 drivers were breath tested by Thames Valley Police during the course of last year’s operation, with 1,814 in Berkshire alone.

Of those, 106 motorists were arrested after testing positive.

Keith Beasley, road safety officer for Slough Borough Council, said: “It’s that time of year when people will be going out and enjoying themselves at Christmas parties and get-togethers with family, friends and work colleagues.

“While we want everyone to have a good time, we urge people to leave the car behind if they’re drinking even the smallest amount of alcohol, or designate a driver for the evening.

“It’s simply not worth the risk you put yourself and other road users in when you drink-drive.

“Not only could you lose your own life or take away someone else’s, but you also face losing your driving licence, your job and your income.

“You could also end up being fined, taken to court or even put in prison.

“There are plenty of other options for getting home after a night out, whether it’s a taxi, bus, train or a lift from a non-drinking friend – choose one of them instead.”

Councillor Sohail Munawar, commissioner for social and economic inclusion with a responsibility for road safety, said: “We know impairment from drink and drugs can significantly raise your chance of having a crash, as well as your risk of being seriously injured.

“I’m pleased to see such a hard-hitting message from Slough’s road safety team, reminding people of all they stand to lose when they make the stupid decision to drink-drive.

“Simply stopping to think about the consequences before you get behind the wheel could save your life, the lives of others, and ensure you’re around to enjoy this Christmas and many more.”

Do you know someone who drinks or takes drugs and drives? You could potentially save lives by calling police on 101 or, if it’s an emergency, by dialling 999. If you don’t want to speak to police or give your name, call Crimestoppers anonymously on 0800 555 111.

For more information about the region-wide campaign visit:


Lower Earley Cycleway opens

Pupils from Hawkedon Primary School lent their pedal power to help open 2.5km of cycleway in Lower Earley this week, built by Wokingham Borough Council.

This dedicated fills a gap in the existing bicycle network in that part of the borough, linking up with the Shinfield Blackboy and Winnersh Showcase roundabouts, as well as existing cycleways such as Cutbush Lane.

It will benefit thousands of cyclists of all ages including pupils attending nearby schools, commuters at Winnersh Business Park (formerly Winnersh IQ), local people wanting to shop in Lower Earley, and young people using the BMX track in Paddick Way, and will also be an important link and alternative transport choice for residents in new housing in Shinfield.

Cllr John Kaiser, executive member for highways and planning, cut the ribbon to open the cycleway at special ceremony alongside members of the borough council’s My Journey Wokingham team, and representatives from Reading Borough Council’s Readybike.

The cycleway has been built with a £747,000 grant from Sustrans on behalf of the Department for Transport, as well as developers’ contributions, it is three metres wide and separated from the highway by a small fence and Street lights have been replaced along the entire length, and the speed limit along Lower Earley Way reduced to 50mph.

  • Follow Safer Roads:

  • Photostream: