Radio Adverts from Thames Valley Safer Roads

In A Spin about Seatbelts - New Campaign

A fresh push to get drivers and their passengers to wear their seatbelts receives another boost from 11th February 2008. The Thames Valley Safer Roads Partnership is taking the initiative on with a new and innovative radio advertising campaign, supported by extra police checks around the region.

The radio ad, which starts on air this week, was actually recorded on the ‘Nemesis Inferno’ ride at THORPE PARK. It highlights how foolish it would be to get on a rollercoaster without a safety restraint, yet people are making similarly risky decisions every day when they don’t wear their seatbelt. Download and listen to the new ads here:

 

Download Our Other Radio Messages

For the last few years we have been advertising on radio stations around the Thames Valley, in an effort to raise awareness of some really important safey issues.

Just click on the links below to download the adverts that have been or are going to be used on 2Ten-FM, Horizon Radio, Fox FM, Time 106, Mix 96 & Mix 107

There are themes that run through the adverts that relate to certain ’at risk’ groups such as motorcyclists or company drivers. We have also been trying to get out a message to passengers, letting them know that they have rights as well.

 If you have any ideas for the radio campaign, why not contact us here.

 

 

 

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