Drivestart Event (August 2015)
Advice for the Rural Motorist
Show all

Over 40% of Berkshire road casualties are injured on rural roads.

The UK Government is re-launching a campaign today in a bid to reduce the massive impact of road traffic crashes occurring on rural roads across Britain. Now, Safer Roads can reveal that the proportion of these casualties in Berkshire is falling.

Safer Roads, Berkshire has looked at both casualties on roads in the county and also anyone from Berkshire who has been injured in a road traffic crash anywhere in the country.

Nationally, the Department for Transport are reporting that 3 people are losing their lives on rural roads each day. In Berkshire last year the total number of deaths on rural roads was 8 and the number is 17% lower than it was in 2012.

The other factor that the Department for Transport are drawing attention to is the proportion of rural road crashes that occur whilst on a bend. In Berkshire there were 117 casualties in vehicles that were on a bend in a rural road at the time of the crash.

Safer Roads Director, Dan Campsall, speaking about the figures said, “Whilst the news locally is positive, there are still around 1,000 county residents who are injured each year on rural roads; that’s nearly 20 every week. The combination of bends, variance in traffic speeds, potential for vulnerable road users and changing surface conditions make these some of the hardest roads to navigate. It is vitally important that drivers pay extra attention and slow down on these roads which don’t benefit from the safety features you might find on a motorway.”

Road Safety Minister, Andrew Jones, said: “Every injury and death on our roads is a tragedy and that is why the new THINK! country road campaign is so important. We want the public to anticipate potential hazards on the road when driving in the countryside, to watch their speed and take care when approaching a bend.”